Irmi Nir
Creative Director & Brand Manager

✦ Creative Director & Brand Manager

Ideas
that sell.

Scroll down. You'll get the idea.

See the work ↓ Say hello
I
Turning heads since 2000.
Creative Direction✦ Brand Management✦ Strategy✦ Concept Development✦ Campaigns✦ Storytelling✦ Scriptwriting✦ Copywriting✦ Tone of Voice✦ Social Content✦ Planning to Scroll?✦ It Gets kind of Repetitive From Here✦ Creative Direction✦ Brand Management✦ Strategy✦ Concept Development✦ Campaigns✦ Storytelling✦ Scriptwriting✦ Copywriting✦ Tone of Voice✦ Social Content✦ Planning to Scroll?✦ It Gets kind of Repetitive From Here✦

✦ Brand Work

10bet

Warm Up Your Fingers

10bet · TV Campaign

Warm Up Your Fingers.

The TV campaign that launched 10bet in Africa. Later adapted to the UK.

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Jackpot

Jackpot.

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10/10 Raffle

10/10 Raffle.

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Boda Boda

Boda Boda.

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10bet · Social Series

10 Words.

10bet's sports dictionary. Every definition, exactly 10 words. There are tens more, but you get the vibe.

Premier League England Poland Super Bowl
Transfer Window Giannis Champions League VAR
The Man Who Saw It All

10bet · World Cup Campaign

The Man Who Saw It All.

When a guy who's seen every World Cup since Uruguay 1930 says this is the best one ever, you believe him. Even though you shouldn't, because he's just an actor.

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In a Nutshell

In a Nutshell.

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Jump Carefully

Jump Carefully.

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10bet · Social Series

Data, Designed.

Bettors need data, but plain numbers are boring. I created hundreds of these, but you haven't even reached the About section yet, so ten will do.

Usyk v Fury Alcaraz v Djokovic Leeds lead Arsenal win percentage Title holders in the shadows La Liga offside leaders Alonso. Xabi Alonso. The Gunners fired just 1 blank The London Eye sees red Darts
10bet Corporate Site

10bet · Corporate Website

For the Bettor.

Since managing 10bet UK, Sweden, Mexico and occasionally South Africa didn't feel intense enough, I also created a corporate site, for partners and investors.

↗ Visit Site

10bet · Social Animations

Short. Looping. On brand.

10/10 Betting Experience

Step into 10bet Casino

10bet · Safer Gambling

Play Responsibly.

We could've just written "please gamble responsibly." But where's the fun in that.

Don't let it get out of hand
All families deserve quality time
Q&A
We go offline. You better do too.

On Safer Gambling Week, I took the site offline for 90 minutes, inviting bettors to take a break too.

✦There was also influencer work, street activations, CRM, and plenty more, but six years refuses to squeeze into one page.

✦ Showreel

My finest
work.

(AKA: the files I managed to find.)

1 / 9

Not bad either.

Just Like Your Wife

Volvo · TV

Just Like Your Wife

Spots risks before they happen. Then tells you. Sound familiar?
A Corner Billboard

Gym · Outdoor

A Corner Billboard

Two walls, one idea.

It's Us or Them

Smooze · TV

It's Us or Them

150 people a year die from falling coconuts. Juicing them is self-defense.

 It's Not Gonna Be Easy

Afeka · TV + OOH

Not Gonna Be Easy

The open day's phone number and date were replaced with equations to filter out lazy future engineers.
The Clearest Sound

TopAudio · Print

Loud & Clear

They make speakers. I made people listen.

100%, Pineapple

Dole · Digital

100% Pineapple

Dumbest pineapple ever talks nonsense in 7 ads. Always gets "100%, Pineapple", Hebrew for "whatever."

 Thank the Greeks.

Yoplait · TV

Thank the Greeks

They set out to invent yogurt. Democracy, philosophy, and the marathon were just a bonus.

 Making a tuna sandwich is fast

StarKist · TV

Fastest Meal

For moms with no time. Or motorcycles.
Irmi Nir

✦ About

Someone
tell HR
to stop looking.

Creative Direction Brand Management Tone of Voice Content & Copy Relatively Smart Sometimes Funny

I've made the ads. I've also approved them.

Twenty years as a Creative Director, creating work that makes people stop and feel something. And by feel, I mean feel like opening their wallets.

Then six more as a Global Brand Manager for a sports betting and casino brand. Not just the campaigns, the whole machine. CRM, social, strategy, UI/UX, down to the last word in the newsletter.

Most creatives think like creatives. Most brand managers think like brand managers. And then there's me.

The magician and the mechanic. Same person. One invoice.

25+
Years Experience
200+
Campaigns
89
Kilos

Well scrolled.
Now click.

irminir@gmail.com +359 888 031 809

Based in Sofia · Remote & hybrid.
Hate trees? Print my CV.