✦ Brand Work
10bet
10bet · TV Campaign
Warm Up Your Fingers.
The TV campaign that launched 10bet in Africa. Later adapted to the UK.
▶ Watch
10bet · Social Series
10 Words.
10bet's sports dictionary. Every definition, exactly 10 words. There are tens more, but you get the vibe.
10bet · World Cup Campaign
The Man Who Saw It All.
When a guy who's seen every World Cup since Uruguay 1930 says this is the best one ever, you believe him. Even though you shouldn't, because he's just an actor.
▶ Watch
10bet · Social Series
Data, Designed.
Bettors need data, but plain numbers are boring. I created hundreds of these, but you haven't even reached the Campaigns section yet, so ten will do.
10bet · Corporate Website
For the Bettor.
Since managing 10bet UK, Sweden, Mexico and occasionally South Africa didn't feel intense enough, I also created a corporate site, for partners and investors.
↗ Visit Site10bet · Social Animations
Short. Looping. On brand.
10/10 Betting Experience
Step into 10bet Casino
10bet · Safer Gambling
Play Responsibly.
We could've just written "please gamble responsibly." But where's the fun in that.
On Safer Gambling Week, I took the site offline for 90 minutes, inviting bettors to take a break too.
✦There was also influencer work, street activations, CRM, and plenty more, but six years refuses to squeeze into one page.
